The Biggest Problem: “I Don’t Know What to Post”
One of the first issues I faced (and one most new content creators face) was not knowing what to post. I’d open Instagram or TikTok, watch what others were doing, and feel more intimidated than inspired.
The reality? You don’t need to reinvent the wheel. You just need to make it yours.
1. Behind-the-Scenes (BTS)
One day, while working on a client project, I propped my phone up using a coffee mug and hit record. I stitched together small clips of me organizing files, responding to emails, and editing graphics. That BTS Reel became my most engaged post that month.
2. Your Process in 3 Steps
I created a video titled “How I plan my content in 3 easy steps.” I broke it down into simple actions—brainstorming, scripting, and scheduling—and recorded each step from my phone.
3. Answer a Common Question
A follower once asked me, “How do you shoot videos without a ring light?” I answered with a quick tutorial showing how I use window light and my phone’s back camera. That video answered one question—but reached hundreds of others with the same problem.
4. Before & After (With a Twist)
I took a photo of my chaotic workspace before and after I cleaned it, added a trending sound, and shared it with a simple caption: “From overwhelmed to productive in 10 minutes.”
5. Listicles Always Win
“3 apps I use daily for content creation” became one of my most saved Reels. I screen-recorded my phone, added text overlays, and uploaded it—no fancy editing, no face on camera.
6. Relatable Humor or Struggles
I once created a Reel comparing how I planned my shoot vs how it actually went. It was funny, real, and incredibly relatable.
7. Tell a Personal Story
I shared my journey from nervous beginner to confident brand strategist. I spoke directly to the camera, added subtitles, and kept it raw—all on my phone.
8. Use Trends but Make Them Yours
When a trending audio hits, I quickly brainstorm ways to apply it to my niche. I recently used a popular sound to show “Things I no longer do as a new creator.”
How I Stay Consistent With Just My Phone
- Batch record on Sundays: I shoot 4–5 videos using natural light.
- Use Notes for ideas: I jot down content creation ideas as soon as they hit me.
- Edit in one sitting: I use CapCut or InShot to finish the job fast.
Common Issues New Users Face (And How I Solved Them)
- Fear of being judged: Start without showing your face. Confidence grows with practice.
- Feeling unoriginal: Everyone starts by being inspired. Personalize what you see.
- Inconsistent posting: Batch content and schedule to stay visible without stress.
Final Thoughts
If you’re overwhelmed by the pressure to go viral or create flawless videos, pause. You already have everything you need. Your smartphone, your voice, and your experience are more than enough.
Start simple. Pick 2–3 of these content creation ideas, batch them over a weekend, and just post. Don’t chase perfection—chase progress. That’s what helped me go from frustrated to consistent (and eventually, profitable).
Need Help With Content Creation?
If you want help with planning, scripting, or shooting content that actually converts, let’s work together!
